I. In the Department of Marketing and Supply Chain Management, qualified students may work toward the Master of Science degree in Business Administration with a concentration in Marketing or the PhD with a major in Business Administration and a concentration in Marketing & Supply Chain Management.

II. MS Degree in Business Administration Program

A. Concentration Prerequisites

Essential Foundations or its equivalent, except ISDS 7080.

B. Concentration in Marketing

Each candidate must complete a minimum of 33 semester hours of approved graduate courses. The 33 graduate credits include a minimum of 21 hours in the concentration (24 if a thesis is written). Students choosing the thesis option should familiarize themselves with the Thesis/Dissertation Preparation Guide before beginning to write.

1. The following courses must be included in the core of the concentration: MKTG 7140, Strategic Marketing MKTG 7213, Research Methodology MKTG 7510, Negotiation Strategies MKTG 7511, Market Driven Quality
2. Three semester hours in a collateral area approved by the student’s advisor. This will include MGMT 7160 (Seminar in Business Policy) if an integrating business policy course has not been successfully completed.
3. At least 24 of the 33 credit hours required must be in courses designated primarily for graduate students (7000 level or above).
4. The comprehensive examination requirement for the MS in Business Administration with concentration in Marketing is satisfied by successful completion of MGMT 7160.

III. PhD Program

See the beginning of this College section for admission, prerequisites, and program requirements.

In addition to these requirements, the following are an integral part of the PhD program with a concentration in Marketing & Supply Chain Management

1. Teaching: Developing teaching skills is a major component of the PhD program. In the course of the program, doctoral students are provided with a balanced teaching and research assistantship. Student evaluations as well as faculty input (by observing doctoral students teach) are used to assess teaching skills. If teaching skills are found inadequate, the PhD candidate will be advised an appropriate course of action.
2. GPA Requirement: Marketing doctoral students are required to maintain a minimum of 3.50 GPA in the marketing courses.

7060. Marketing Management. (3). For graduate students with undergraduate degrees in fields other than business administration. Marketing management as it relates to product, price, place, and promotional activities in both profit and nonprofit organizations; external environment as it affects marketing.

7101. Global Marketing. (3). Overview of marketing principles and subsequent deconstruction of culture-bound thinking regarding marketing processes; development of marketing management skills through the examination of marketing content areas in concert with examination of culture and its influence on marketing. PREREQUISITE: Admission to IMBA concentration.

7140. Strategic Marketing. (3). Marketing strategy and in-depth analysis of issues impacting global management of marketing, including: interrelationships among global business environments and strategies, analysis value creating global strategies, competitive intelligence gathering, customer segment analysis, integrated marketing technologies, customer relationship management. PREREQUISITE: Satisfactory completion of 18 hours of Core Knowledge and Skills coursework.

7170. Multinational Marketing Seminar. (3). Emphasis on the cross-cultural aspects of multinational marketing through case studies and individual research; execution of marketing concepts and theories in different cultures and environments; similarities and differences of applications and results. PREREQUISITE: MKTG 7060 or permission of Director of MBA Programs.

7213. Research Methodology. (3). Nature and scope of research philosophy and methods in business; primary and secondary research procedures; emphasis on the preparation and presentation of independent research findings and on utilization of multivariate analysis techniques. PREREQUISITE: MKTG 7060 or permission of instructor.

7230-39–8230-39. Special Topics in Marketing and Supply Chain Management. (3). Special study of problems in marketing. Topics areas change each semester as determined by relevant developments in marketing. Course may be repeated once with a change in content. Current topic listed in online class listings. PREREQUISITE: MKTG 7060 or permission of Faculty Director of Master’s Programs.

7251. Ethics in Business. (1.5). Ethical frameworks, theories, and definitions available for use in ethical business decision-making; legalization of business ethics, and processes involved in developing a business code of ethics; ability to recognize and identify ethical issues in business decision-making emphasized.

7270. Strategic International Marketing. (3). Strategic decision-making in a global environment; strategic planning systems, including marketing information systems and analysis, leading to formulation of international marketing strategies. PREREQUISITE: MKTG 7170 or equivalent.

7510. Negotiation Strategies. (3). Application of negotiation strategies and tactics in a variety of business, non-profit, and political environments; emphasis on collaborative and competitive styles of negotiating. PREREQUISITE: MKTG 7060 or permission of Faculty Director of Master’s Programs.

7511. Market Driven Quality. (3). Application of TQM principles and techniques in marketing operations; emphasis on measuring and analyzing quality from customer’s perspective. PREREQUISITE: MKTG 7060 or permission of Faculty Director of Master’s Programs.

7512. Corporate Macromarketing. (3). In-depth seminar on how corporations acquire and deploy political and interest group assets to control broad market forces; topics include corporate lobbying, PAC management, political intelligence-gathering operations, and their effectiveness toward accomplishing macromarketing objectives.

‡7910-8910. Problems in Marketing and Supply Chain Management. (1-6). Directed independent research projects in an area selected by the student with the approval of the faculty member supervising and permission of the Faculty Director. Proposed plan of study must be approved prior to enrollment.

†7996. Thesis. (3-6).

8215. Ethical Criticism of Marketing Science. (3). Ethical analyses and critiques of scientific writing; deconstructive strategies of reading; emphasis on literary and rhetorical tactics employed in presentation of marketing theory.

8216. Measurement and Structural Equation Modeling. (3). Theoretical and methodological issues in research design, measurement, and method; development of measures of marketing constructs and empirical assessment of measurement properties; model development and testing to expand marketing theory; LISREL methodology to test measurement and structural models. PREREQUISITE: MKTG 8215 and PSYC 8302 or equivalent.

8217. Theory Construction and Evaluation. (3). Analyses of development of theory in marketing and management; critiques of dominant paradigms; examination of tenets of philosophy of science as they relate to theory generation and testing.

8222. Advanced Marketing Management Thought. (3). State-of-the-art thought in marketing management; analyses of foundations of marketing management theory; emphasis on developing new research approaches to improve marketing practice.

8223. Advanced Consumer Behavior. (3). Survey of theoretic and methodological contributions of consumer behavior research in areas of human information processing, search for information, complex decision-making, motivations, and attitudes; emphasis on tracing major research streams in the literature through examination of current journal articles; research paper required. PREREQUISITE: Permission of instructor.

8930. Advanced Research Methodology. (3). Detailed coverage of topics relevant to conducting research in behavioral sciences, particularly marketing, including sampling techniques; experimental design concepts (random and fixed effects models, blocking designs, multi-factor, use of repeated measures); development and evaluation of measurement instruments; application of multivariate techniques to marketing problems. PREREQUISITE: ISDS 7020 or equivalent.

†Grades of S, U, or IP will be given.
‡Grades of A-F, or IP will be given.

7020. Statistical Methods in Business and Economics. (3). Statistical concepts and methodology useful in understanding, assessing, and controlling operations of business and economic society. PREREQUISITE: ECON 6810 or equivalent.

7080. Principles of Production and Operations Management. (3). Role of P/OM function and relationship to other functional areas; basic production techniques and tools for both manufacturing and service operations. PREREQUISITE: ISDS 3711 or 7020.

7120. Management Science and Decision Technology. (3). Insights into model-assisted decision making and Management Science/Operations Research: value focused thinking in problem framing, modeling, analysis, and communication; analyses of complexities related to enterprise-wide decision technologies; building and analyzing sequential decisions, simultaneous decisions, and dynamic systems; emphasis on supply chain modeling, visualization, and analysis. NOTE: Open only to degree-seeking students.

7170. International Production Operations Management. (3). Tools and techniques to capture the opportunities of world markets for enhancing competitiveness of a business through higher productivity and quality in a time-based mode of operations; effective resource utilization and reliable supply-chain strategies emphasized. Focus on creating and managing global suppliers and global customers. PREREQUISITE: ISDS 7080 or permission of instructor.

7310-8310. Seminar in Production and Operations Management. (3). Problems and issues encountered in productions and operations management environment; master planning, capacity management, resources planning, and shop floor management; managerial decision-making process for improving productivity and better utilization of scarce resources; implementation problems and solutions; manufacturing and service operations. PREREQUISITE: ISDS 3510 or equivalent or permission of instructor.

7311-8311. Seminar in Supply Chain Management. (3). In-depth approach to integrated supply chain management (SCM) as a key element of the competitive strategy for supply chain member organizations; topics include key management, logistics, information systems and technologies, organizational relationships and global issues. PREREQUISITE: ISDS 7310 or permission of instructor.

7312-8312. Seminar in Value Chain Resources Management. (3). Multifunctional analysis of problems and issues associated with planning critical resources in the value chain of a business; emphasizes acquiring, consuming, and disposing of key resources in an ethical and socially responsible manner to provide a business with sustainable strategic competitive advantage while delivering maximum value to the customer. PREREQUISITE: ISDS 7310 or equivalent or permission of department chair.

7313-8313. Managing Global Production Operations. (3). Technical and business factors affecting global operations; emphasis on operation systems management, methods for decision making and ongoing challenges necessary to meet the needs of dynamic world market place. PREREQUISITE: ISDS 3510 or permission of instructor.

7425-8425. Deterministic Models for Management Science. (3). Deterministic models concerned with optimal allocation of limited resources among competing activities; business applications of linear programming including duality and post-optimality analysis as well as branch-and-bound and network flow methods of integer linear programming. PREREQUISITE: ISDS 7120 or equivalent.

7430-8430. Advanced Quantitative Topics for Business Decisions. (3). Advanced study of management decision-making using various quantitative methods of analysis; specialized applications of specific foundation courses in management science. PREREQUISITES: ISDS 7120 and ECON 6810 or equivalent.

7431-8431. Applied Modeling for Business Decisions. (3). The application of management science modeling across business disciplines through readings, case studies, and projects; computer modeling languages utilized. PREREQUISITES: ISDS 7120 and business calculus.

7450-8450. Integrated Supply Chain Modeling and Technologies. (3). Modeling techniques in designing and operating effective supply chains; current modeling applications, integration of informational and physical supply chains, operational planning and inventory management; organizational adaptation to modeling systems and applications. PREREQUISITES: ISDS 7120 and 7311.

7921-8921. Seminar in Decision Sciences Research. (3). Some statistical techniques available to business researcher; topics may include: contingency tables, bivariate correlation analysis, regression analysis, ANOVA, discriminant analysis, and factor analysis; use of computerized statistical packages and interpretation of results of packages. PREREQUISITE: ISDS 2711 or 7020 or equivalent.

8530. Survey of Statistical Techniques in Business Research. (3). Introduction to statistical methods pertinent to business research; hypotheses testing procedures, association analyses, regression and forecasting techniques, and nonparametric methods; intensive research orientation and use of statistical software; critical review of current usage of various research and data analysis techniques. PREREQUISITE: ISDS 7020 or equivalent and working knowledge of SPSS.

8540. Multivariate Analysis for Business Research. (3). Multivariate techniques available to the business researcher; use of computerized statistical packages and their interpretation. PREREQUISITE: ISDS 8530 or equivalent.